Developing a strong brand has become increasingly important in this digital era, as the marketplace is more accessible with low barriers to entry and more competition. If your brand can differentiate itself from your competition you’re much more likely to achieve long-term success. If you have a strong brand that is easily recognisable and easily recalled, your customers are more likely to come back again and again. In this blog article, we examine the importance of brand development and brand strategy.

Your brand is not just your logo, it’s everything that comes to mind when your potential customers hear the name of your business. Branding and marketing are often grouped into one activity (marketing), as they go hand in hand. However, branding encompasses so much more than marketing - brand development, brand strategy, brand awareness and brand management.

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. Brand strategy is the thinking on how you articulate your point of difference and how you want to be perceived in market.

If you are in the stages of developing a new brand positioning, here are three key criteria for judging whether that brand position is right for your business or brand. Written by Perth Brand and Marketing Strategist Kate Paratore.

There are loads of metrics to consider when advertising today, especially with digital channels being so importance and easily measured. These are the three most important metrics to measure your overall marketing efforts that provide valuable insights on your return on investment.

To get the best return on investment (ROI) on your advertising and marketing dollars, the ball’s in your court as the business or brand representative. Here are some tips and tricks on how to make sure your advertising, creative and digital agencies meet the KPIs and deliver strong results for your brand.

Building strong brand awareness is the ultimate goal for most marketers, unless of course you have a job at one of the best known brands in the world. Determining how you go about growing brand awareness comes down to a few important factors.

Nailing your brand’s USP and value proposition will enable you to stand out from the crowd and grow market share.