Our Expertise

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Brand positioning, development and strategy.

Building powerful brands is our jam! Without a brand that emotionally engages your audience, your business can fail to reach its potential. We help you ignite your brand with:

  • Brand strategy development, including brand purpose, brand values, brand personality, brand associations and tone of voice

  • Brand positioning and differentiation

  • Brand design, logo and identity development

  • Key brand message development and copywriting

  • Brand promise and tagline development

 
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Digital advertising plans and optimisation.

Heard all the acronyms SEO, SEM, e-DMs, PPC, CPC and don’t know where to start? We’ll help you create a strong digital presence with:

  • Paid social media advertising - are you needing to increase leads and boost sales? Let us help you develop a digital ad campaign that achieves your goals.

  • Audit your current digital campaigns - We’ll provide key recommendations on how to improve your campaigns, whether that be the messaging, creative, return on investment or investment.

 

Strategic marketing and customer growth plans.

Whether your business is new or it’s been around a while, we can guide you on what strategies, plans and initiatives you need to achieve your marketing goals and grow customers, including:

  • Develop an effective and targeted marketing strategy and plan.

  • Define business and marketing KPIs so you know where you’re heading.

  • Customer acquisition, retention and engagement strategy and plans.

  • USP and value proposition development.

 

Go-to-market plans.

Have you been advertising in an ad hoc but want to grow your brand awareness or about to start your own business and want to launch it in style? We’ll help you go to market with:

  • Fully integrated campaign launch plan - if you’ve got big growth plans, we can develop an effective, highly targeted strategy that is comprehensive and insight-led.

  • Launch your brand on a budget - we’ll develop a campaign plan that sticks to your budget and helps your achieve your brand and sales goals.

  • Advice on key metrics and measurement tools to track performance and measure success.

 
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Outsourced marketing manager service.

Are you short on marketing resources or simply need to add capacity or capability to your team? Our Director, Kate Wright, can you help you take the pressure off and get you the results you are looking for

  • Freelance CMO - we help lead your marketing activities, develop marketing strategies, oversee your agencies and suppliers and help maximise your advertising performance.

  • Outsourced Marketing Manager - do you have a junior or no marketing team and looking to add leadership to the division? We can help pick up projects or guide your team to ensure your marketing efforts are highly effective.

  • Outsource strategic marketing - we bring the strategic thinking to your marketing efforts and guide you on how to achieve your marketing and business KPIs.

 
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Strategic marketing advice and guidance.

If you don’t have a project in mind but just keen to get a second opinion on your marketing efforts or have a question related to how you achieve your marketing goals, reach out. We’d love to help.

We offer a range of marketing coaching packages to suit your budget and needs. Check them out here.

 

Get in touch and we’ll provide a quote.