‘CMO’ Chief Marketing Officer Outsourced

IS YOUR MARKETING FUNCTION LACKING STRATEGIC CAPABILITY?

HIRE A CMO WITHOUT PAYING THE SIX FIGURE SALARY

Access one of Perth's most accomplished brand and growth marketers without paying the six figure salary.

Reduce your employee overheads and benefit from working with a strategic, creative and ROI focused brand & marketing consultant with 20+ years experience.

Outsourcing your marketing to a highly experienced, commercially-minded and creative critical thinker, Kate Wright, Plump Marketing’s Director, might just be the X-factor you need to grow your business.

What is a CMO?

CMO stands for Chief Marketing Officer. Another acronym for you to learn!

A chief marketing officer (CMO) is the corporate executive responsible for an organisation’s marketing activities.

A CMO’s primary responsibility is to generate revenue and grow customers by increasing sales through brand management, marketing communications, advertising, market research, product development, distribution channel management, pricing and the customer service.

A key role for CMOs is championing the customer and driving a world-class customer experience (CX) across all channels.

MARKETING TRUTHBOMB

WITHOUT A CMO, YOU’RE LEAKING MONEY & WASTING TIME

The world of marketing, social media, digital advertising, lead generation and branding can be overwhelming and challenging to get your head around.

Developing the right strategies to drive leads, sales and revenue is difficult if you don’t have the skills or experience to know how to attract your ideal customer, sell your brand strengths and nurture your leads.

Trying to work it out yourself or leave it to your junior marketing team means you’re leaking money and wasting time.

Brand, Marketing & Leadership Experience

 Imagine what your business would look like if you…..

  • Increased your leads and sales from your current marketing spend

  • Didn’t have to worry or feel overwhelmed about lead generation and where to invest your marketing dollar

  • Increased your marketing return on investment, reducing your customer acquisition costs

  • Achieved stronger performance from your marketing and digital agencies

  • Retained more of your existing customers, who become your loyal advocates

  • Achieved stronger website and digital advertising conversion rates

  • You and your team can confidently tell your prospects, in a nut shell, why they should choose your business over your competitors

  • Had more time back in your day to get on with your top priorities

What does an outsourced CMO do?

With Kate Wright as your Chief Marketing Officer, she’ll help you with:

  • Developing an effective strategy to help you achieve your sales and marketing goals

  • Appointing and managing high performance freelancers and agencies, including creatives, media agencies, web developers, social media managers, designers and copywriters

  • Plan and implement digital, advertising and marketing campaigns

  • Project manage marketing, website and digital projects

  • Commission market research

  • Manage your day to day marketing activities and tasks

  • Write copy & key messages that can be used on your website, social media and marketing collateral

 “I was doing all the marketing effort, it was early days and the company was still finding the best strategy. I needed not only to de-load and create brain space, but get real expertise on the job to grow. Kate brought all of those and clicked with our staff and strategy right away. I’d recommend Kate to any C-level executive who is either embarking on their marketing journey, or is simply looking to boost capability.”

Jason Waller, CEO, InteliCare

Hey, I’m Kate!

I combine my 20+ years in advertising, brand and customer acquisition marketing with my passion for helping and guiding business leaders make well informed marketing decisions and investments to help catapult your business growth.

Having a small business of my own I know how precious those marketing dollars are – you want your ad spend and marketing efforts to work and get results!

I know how overwhelming it can be choosing what channel to utilise or what marketing activity to focus on.

I collaborate with my clients to create effective strategies that are consumer insight-led and data driven with a strong focus on ROI.

I utilise my creative & analytical brain with my deep intuition to bring you a tailored solution that meets your business needs. No cookie cutters here!

Since leaving the corporate world, I’ve had the pleasure of working with many businesses across Australia, from tech start-ups to not-for-profits to national property developers.

Making your brand illuminate and business grow is my passion. Let’s have an impact together!

Outsourced CMO Packages

CMO Lite:

  • 15 hours a month

  • $3,000 + GST

CMO Mid:

  • 20 hours a month

  • $4,000 + GST

CMO Top:

  • 25 hours a month

  • $5,000 + GST

 Why choose Kate as your outsourced CMO

 

17 years brand experience

Down to earth, clever and practical

Advertising and brand tertiary educator

Creative and critical thinking combined

Experience working with 13+ industries

 

Hear what our clients have to say

Kate helped us find the missing link in our business and gave us a clear path to pursue. Brilliant and talented! We would recommend her to anyone that feels they just aren't able to express what their product and company is about and where they are positioned in the market.

 

Dylan Smith, Director & Co-Founder, Growplay Monkey Bars

Kate cuts straight to the chase with a no fluff approach, which results in a fast, tangible outcome with recommendations that make practical sense!

 

Catherine Holzheimer, Head of Marketing, LWP Property Group

Want to up level your marketing and maximise your spend?

Let’s chat all things brand! Book in a free 15 minute discovery call